Why do I keep relapsing on alcohol over and over again?

Why You Keep Drinking (And How to Finally Stop the Cycle)
Why do you do fine for a bit…then the wheels fall off? This episode breaks down the relapse loop—the trigger, the promise, the rationalization—and shows you how your brain quietly justifies “just one.” You’ll learn practical, science-backed strategies to interrupt cravings, outsmart self-talk, and build a repeatable plan so “doing better” isn’t a phase—it’s your new default.

What you’ll learn

  • The 3-step relapse pattern (trigger → vow → rationalization) and where to break it

  • Why this isn’t about willpower (hello, brain shortcuts + reward circuitry)

  • Micro-moves that snap you out of a craving in 90 seconds

  • A simple Relapse Interrupt Plan you can use anytime, anywhere

  • How to turn slip-ups into data, not drama

Chapters

  • 00:00 Hook: “Why do I keep doing this?”

  • 01:30 The relapse loop you don’t see forming

  • 06:15 Cognitive traps: “I deserve it,” “Just one,” “I’ve been good”

  • 12:20 Craving toolkit: urge surfing, pattern breaks, 2-call rule

  • 18:40 Build your Relapse Interrupt Plan (RIP)

  • 24:00 From streaks to systems: making progress stick

  • 28:30 Next steps + resources

Key takeaways

  • You don’t have a willpower problem; you have a pattern problem.

  • Plan beats mood. Put the steps in writing and rehearse them once a day.

  • A slip is information. Use it to strengthen your plan, not shame yourself.

Resources mentioned

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